Webpage is becoming a more and more important visual input to us. While there are few studies on saliency in webpage, we in this work make a focused study on how humans deploy their attention when viewing webpages and for the first time propose a computational model that is designed to predict webpage saliency. A dataset is built with 149 webpages and eye tracking data from 11 subjects who free-view the webpages. Inspired by the viewing patterns on webpages, multi-scale feature maps that contain object blob representation and text representation are integrated with explicit face maps and positional bias. We propose to use multiple kernel learning (MKL) to achieve a robust integration of various feature maps. Experimental results show that the proposed model outperforms its counterparts in predicting webpage saliency.


Paper: Chengyao Shen, and Qi Zhao, "Webpage Saliency", in ECCV 2014. [pdf] [bib][poster]

FiWI (Fixations in Webpage Images dataset): Image Stimuli, Eye Tracking Data and Code (267M)

Video Spotlight

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Dataset Analysis


Distributions of First three fixations on webpages


Fixation heat maps on three categories with a second-by-second visualization





Qualitative Comparisons